Portfolio: Identity


Developers’ TV network logoWindows | Web portal

Microsoft features a popular resource for programmers and other developers alike called Microsoft Developer Network. MSDN is so huge and powerful that it even has its own TV network. We have been entrusted with developing a logo for this project.

This will be a logo for our project MSDN TV, a service that will be regularly updated with interesting videos. You could come up with something like YouTube’s logo with a TV set or even better. Denis Kotlyarov, Microsoft

The client wished that the logo looked similar to the original MSDN’s logo:


First, we thought about modest and simple logos. So that we could place them over the videos and they would look cool in small size:

Then it occurred to us that HD video has nearly become a standard and we decided to think beyond. Continuing the line of Channel 8,9,10 sites we drew a funky logo that fits the trend and is very straightforward for the user. Multifaceted TV is constantly changing, so everyone would be able to see something in various facets:

Then we came up with some soft and cozy version with a vintage TV and antenna. Here the logo is simplified and the idea is clear. Video-flow spills outside the box to the viewer, or maybe it’s just that there is a lot of it and it cannot fit into the box, or the content is so good that we cannot tell it apart from reality:

Inside Microsoft the logos have been severely debated. Fortunately no one got hurt and the TV set logo came out as the winner.

Project participants

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