Blog: Secrets from the Chef

InvisibleCRM

Dmitri JoukovAuthor: Dmitri Joukov
2 November 2005

InvisibleCRMInvisibleCRM is a technology provider of tools engineered to increase user adoption and ROI while working with enterprise applications.

The Challenge

InvisibleCRM is a technology provider of tools engineered to increase user adoption and ROI while working with enterprise applications.

The company needed a set of dedicated logos for its suite of applications and challenged us to create such a family.

These logos are developed for both the site of the family and for printed products, as well as icons for the Windows XP applications.

The Process

Initially, we considered using the elements of the salesforce style:

iCRM identity: sketches #1

The red tilted box was meant to accentuate the heritage of the family in the products. However, this version of design had no future.

iCRM case study: yellow sketches

We also considered punning graphically with the family of logos by using the attribute used in the name — invisibility.

As a result of several iterations that filled up the trash can of Turbomilk studio we produced the following solution:

Sketches

The globe was chosen as a uniting symbol of the logos for the system symbolizing the availability of data regardless of the user’s location. The family of InvisibleCRM projects appeals to mobile users.

We based our icons on the Windows XP style. Thanks to this application icons do not look alien in the environment of their use. Moreover, the pictures are easily scalable for the use both on the website and in printed products.

Product icons

The Result

The result of our work was a whole set of logos for each separate product and a logo for the InvisibleCRM family itself.

iCRM case study: logotypes

iCRM case study: dreamforceInvisibleCRM at Dreamforce 2007. As you see, the logotypes are easily scalable for the use in the real word as well as in the internet.

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