Blog: Secrets from the Chef
What icons are for
You would not believe it but in 1985 Apple asserted an idea in its developers’ guide to replace text messages with icons wherever possible. As though icons would be more clear to a novice user than words. Of course this is bollocks. It is much easier to express any idea in words.
Designing an iconic language
Last fall I made a brief report at a conference organized by RusCHI and 1C in the context of celebrating the World Usability Day. I was talking about designing a user interface icon language. Following the “better later than never” principle, I hereby bring the same report to your attention in the form of text with illustrations.
Showing your cards, or why Windows is not MacOS
For many Mac OS X users Expose is the most favorite interface feature. And deservedly so, since it is very efficient and convenient for toggling between windows.

No wonder that Expose is often presented as a key advantage of Mac OS interface over Windows. “Ha-ha, looks as though Redmond tried to copy Expose but tripped over the limited capacity of its graphical engine,” some may quip. “They must be afraid of being accused of direct plagiarism,” others say. Is that so? Let’s try to investigate.
Who pecked all the crumbs, or why MacOS is not Windows
Finder serves as a file manager in MacOS X. Its main problem is that it does not give the user the sense of location.
Visual style: uniform or custom-tailored?
There is an opinion that non-standard theming is a property of an entertaining, non-serious application suited, in any case, for home, non-professional use. Moreover, this opinion is carved in the holy testimonies of Windows UX Guide:
As a general rule, application theming is appropriate for programs where the overall experience is more important than productivity. Highly themed applications should be immersive, yet only used for short periods of time. This rule makes theming suitable for games and kiosk applications, but unsuitable for productivity applications.
Non-standard visual style equals enemy of productivity. This is gives as an axiom. Is it really so?
What could outrank Basecamp?
There is hardly ever a person who could be surprised by a convenient and nice extranet system. “Oh! You are using Basecamp! Great!” — that is what our clients tell us after they have received an invitation to visit turbomilk.seework.com. Basecamp has become a de facto standard, and 37signals, its developers, showed up as recognized gurus of web applications design and usability.
When we started using Basecamp, it felt like we are in heaven. The system simply did its job without making us think that we are too dumb to use it. A complete absence of tweaking options (except coloring the interface) turned out to be a great advantage of no necessity to spend the time and efforts to do that tweaking. Just launch — and work. However, after a year of active use of Basecamp (several dozens of accomplished projects later) I started to think we need to take a more sober look at this system.
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articles10 Mistakes in Icon Design@glyfx: Thanks for the intelligent discussion Denis. This following bookmark is an invaluable resource and a must for any serious icon designer: A MONSTER LIST of Style Guides and UI Guidelines http://www.theuxbookmark.com/2010/08/interaction-design/a-monster-list-of-ui-guidelines-style-guides
articlesHow we came up with and drew origami logos for LondonClasseskoos.tall: They are such lovely logos, they're quite detailed but easy to look at. I do wonder how long it would have taken for you to create one of them?
articlesLooking for an alternative to Basecamp: review of PBworks Project Edition@admads: We kind of use DeskAway. It is economical and really easy to use. http://deskaway.com
articles10 Mistakes in Icon Design@JobCrowd: Great article. We just finished a related article at the Job Crowd Blog entitled "Avatar creation guide: Selling yourself and your services online". Check it out at http://blog.jobcrowd.com/avatar-creation-guide-selling-yourself-and-your-services-online/. Hope you enjoy.
articles10 Mistakes in Icon Design@liquidizer: Thanks for this. I'd like to use this list in my upcoming (self published) book "Liquid Information". I see you allow use with attribution, which is what I will do, unless you prefer me not to use this in which case I will sadly not do it. You can reach me at frode@hegland.com