Blog: Behind the Scene

Google Developer Day 2010, Moscow

Alex StenshinAuthor: Alex Stenshin
19 November 2010

On November 12 Moscow hosted the traditional Google Developer Day, which I gladly visited.

The hero of the day himself was greeting everybody at the entrance to the delight of all those taking pictures and I was not an exception here.

All the participants prematurely received invitations with bar codes, which made the process of registration smooth despite the huge number of attendees (1500 people total).

Once we registered and received the ids, branded notepads and pens, we went straight to the main hall.

There we have been treated with some good coffee and tea with cookies, which really hit the spot at 9:00 am.

Having boosted ourselves up a little bit, we went to Einstein hall which hosted the opening ceremony of the conference (by the way, all halls of the convention are named after prominent scientists: e.g. Einstein, Pascal, Gauss, Bohr)

Evgeniy Sokolov (Head of the Moscow-based Development Center and Eric Tholome (Product Management Director) have opened the conference.

Eric spoke about the directions and plans for product development at Google from the developers’ perspective: Google App Engine, Android, Web Toolkit. He also demonstrated a couple of exciting HTML5 demos. Most of his report was devoted to GAE, which was surrounded by a lot of buzz, for instance, the launch of App Engine for Business with full-fledged tech support, SQL, SSL.

And the non-corporative version of GAE does not rest either, which again is a reason for optimism. The main directions of GAE development are:

Later Eric gave the floor to Fred Sauer who managed to assemble an unsophisticated application with a ready-to-go interface using Spring Roo and Google Web Toolkit. Fred was followed by Reto Meier, talking about developing Android apps.

Straight after the introductory part of the conference the audience split up into 5 sections: Android, Chrome and HTML5, Monetization, Cloud Computing, Social Web. I was mostly interested in App Engine, so I went to the Cloud Computing section where Fred Sauer continued to talk about Web Toolkit and GAE.

I was particularly excited about the second part of his report, where he went into details on the latest features of GAE such as MapReduce and Channel API.

After lunch, I along with most of the crowd went to the report promisingly titled: “Practical HTML5” by Jeremy Orlov, which was a bit of disappointment. Firstly, because the cream of the subject was already exposed by Eric Tholomy during the introduction. Secondly, it was hard to be original about this subject. Jeremy talked a little about canvas, videos, Web GL. He demonstrated a few interesting examples of using CSS3 properties like transform and transition.

Vadim Makeev (@pepelsbey) served his famous “Tea with special effects” during the demo section that greatly sweetened the overall impression of the report.

After the HTML5 break, I returned to the Cloud Computing section where I listened to a speech that grabbed my attention the most — the report by Mike Aizatskiy on “Large Scale Data Analysis and Processing”.

Mike talked about the problems that developers face, related to the constraints of GAE, and the ways of addressing those. He really communicated some useful tips. The technicalities are available on the slides here, and I highly recommend it to those using GAE.

The last report that I attended this time around was Don Dodge’s and Claudio Cerubino’s “Google Apps Marketplace: Integrate and Sell Your Cloud Apps to Google Apps Customers”.

Don talked a little bit about Apps Marketplace and Claudio demonstrated how one can create an application based on Google technology to be sold at the Marketplace.

Don also talked about turning Marketplace into a fee-based business next year. 20% of the revenue will go to Google, so now is the perfect moment to making mint on the Marketplace.

Finally everybody gathered in Einstein hall for closing. The traditional gifts were awarded to the guests: all googlers received balalaikas.

And, of course, the day ended up with a buffet with beer, wine and hors d’oeuvres where one could run into warmed up googlers and discuss any topics of interest.

I reckon that the event really rocked. We had some great reports for which we are extremely grateful.

On the upside: the setup was great. Everything was prompt and convenient.
On the downside: the conference was more like an overall update. It lacked some level of detail that I would really appreciate.

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