True Stories: Authenticated Case Details
Our Services
If you are searching for the optimum visual style of your software or, let's say, a web application, you came to the right spot. Services we offer:
- Icon design
- Visual interface design
- Logotype design
- Character design
If you want to hire us or would like to learn more about our work, feel free to email us at info@turbomilk.com.
InvisibleCRM
November 2, 2005The Challenge
InvisibleCRM is a technology provider of tools engineered to increase user adoption and ROI while working with enterprise applications.
The company needed a set of dedicated logos for its suite of applications and challenged us to create such a family.
These logos are developed for both the site of the family and for printed products, as well as icons for the Windows XP applications.
The Process
Initially, we considered using the elements of the salesforce style:
The red tilted box was meant to accentuate the heritage of the family in the products. However, this version of design had no future.
We also considered punning graphically with the family of logos by using the attribute used in the name — invisibility.
As a result of several iterations that filled up the trash can of TurboMilk studio we produced the following solution:
The globe was chosen as a uniting symbol of the logos for the system symbolizing the availability of data regardless of the user’s location. The family of InvisibleCRM projects appeals to mobile users.
We based our icons on the Windows XP style. Thanks to this application icons do not look alien in the environment of their use. Moreover, the pictures are easily scalable for the use both on the website and in printed products.
The Result
The result of our work was a whole set of logos for each separate product and a logo for the InvisibleCRM family itself.
InvisibleCRM at Dreamforce 2007. As you see, the logotypes are easily scalable for the use in the real word as well as in the internet.